7 Top Marketing Tips For Professional Photographers

If you are thinking of running your own photography business there's one thing you'll need above all else - clients. Here's 7 tips to assist you make to build up your clients base and most importantly keep a hold of them so they'll purchase off you time and time again.

1. You'll never know what you've got until you measure it. that is simple and works for any business - how can you know how well your doing unless you set yourself goals and something to measure your performance against? Arkansas Lemon Laws example, you might target three new clients a week, $600 a week turnover or 10 new prospects per month. that is the most important aspect of marketing measure it, track it and evaluate it - if it's not working bin it. Every client should be asked the question - "Where did you hear about (name of business)?" If you don't ask the question your probably wasting a small fortune in ineffective marketing.
2. Reward loyalty. We all want clients who continue to purchase from us but why should they. Build your clients loyalty and you'll reap the rewards. You could set up a membership program so that for a small fee e.g. $20 your clients get a 10% discount on all of their prints, or they get a free small print when they purchase a larger print. You don't want to make money from that you want your clients to feel valued so make sure your offer is of real value because the loyalty you can foster by treating your customer well could be worth thousands to your business in the future.
3. Ask for referrals. There is nothing wrong with that but so many companies are afraid of doing it. Ask the question - "Do you know of any one else who would enjoy that service?". If you get referrals from that then reward them, a simple thank you card or a bottle of wine can work wonders here. Let your clients know that you care and that you value them.
4. Incorporate an aftercare service. If a clients has bought from you, whether it be for a family portrait, a wedding or even some photos for ebay you should always follow up. that can be as simple as a phone call (not email it's too impersonal) checking that they were happy with the service. Again your clients will feel valued and you may even pick up some extra referrals and surplus Marketing.
5. Find a niche. Let's be honest there are a lot of photographers out there. If you can find a sell structured settlements you have a much better chance of surviving in a competitive environment. For example you could specialize in pet portraits, real estate photos, sports shots, Spices - whatever. The more you can devleop a niche the easier it gets to market. Imagine you take some photos of classic cars, all of a sudden you can directly market to classic car owners clubs and highlight your specialist skills and experience opening up a brand new market. If you try to market to everyone you'll reach no one but exploiting your niche will reap rewards.
6. Make your own news. A great way to get free publicity is to make your business newsworthy. You could do a charity event - offer to photograph 100 dogs and their owners in one day - all profits to go to a pet charity, offer free photography lessons to local kids, make a portfolio of your neighbourhood and submit it to the local press. hostgator coupon anything you can do to make your business interesting will result in free advertising the more outlandish the better!
7. Work with others. Network - make friends with local web designers, pr professionals, writers and graphic designers - these are all persons who need photos on a regular basis. Introduce yourself take them out for lunch, build a relationship and watch the referrals come flooding line car insurance A decent network can negate the need to directly advertise and can save you a fortune - you might make a few friends too.

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